Email needs to be more than just a cost-center and a support headache
Hosting Companies or ISP can use great email as a strategic weapon to win new customers, keep current ones, and avoid being stuck in commodity pricing hell.
Hosting Companies or ISP : Email is a bittersweet essential in the business of providing Internet service.
Your customers love email.
Email is critical. It is the most used internet-enabled service for virtually all of your customers. It is the linchpin of their professional and personal lives.
Your customers hate email.
Email is a massive hassle. It is filled with spam, dangerous phishing emails, malware and low-priority commercial communications (graymail). Plus, a rapidly growing number of highly sophisticated spear phishing attempts can cause massive financial and personal harm.
Email hassles cost YOU money, time and customers.
Dealing with email problems is a daily reality for ISPs and email resellers / hosts.
Email is a cost center impacting:
- Technical support staff
- System administrator time
- Legal liabilities
- Lowered customer satisfaction and renewal rates.
These costs are especially problematic in a sector that’s all too often seen as a commodity. It’s hard to raise pricing sufficiently to cover anything more than “standard” service.
Hard Costs of Email Threats and Nuisances
It costs money to give customers a good email user experience.
Obvious costs include:
- Software licenses
- Infrastructure and administrative time to oversee the anti-spam and anti-phishing systems
- Managing email threats in customer service and technical support budgets.
Opportunity Costs of Email Security
But the biggest costs, by far, of lackluster email are opportunity costs:
- Lost sales
- Customer churn
- Being forced into commodity pricing.
Spectacular email represents a massive opportunity: new sales, higher renewal rates, and differentiated pricing power.
What is an ISP or Email Reseller / Host To Do?
The answer lies in automated services that eliminate the hassles, pain, and support call requests in the first place.
- Happier customers do not need to be placated.
- Customers who were never exposed to an email threat do not require help recovering from it.
- Legal threats are not made from those suffering no damages.
Every email reseller / host or ISP needs either a complete suite of email protections or specific point solutions that layer over current email systems:
- Anti-Phishing/Spear Phishing
- Anti-SpamGraymail Management
People want good email.
It’s the #1 business and personal communications tool. For instance, Gartner revealed that that 96% of email users want better protection against phishing attacks. If you can deliver, you can play to the overwhelming segment of the market that is demanding this kind of security enhancement.
Read the book.
Vade Retro has put together a 16-page how-to-guide for ISPs and Email Resellers / Hosts to utilize exceptional email to win new customers, reduce churn, and increase revenues. Get it for free.
Get a demo or PoC
Want to see how Vade Retro’s email solution measures up to your current solution? Contact Us.
Vade Retro is extremely friendly to white labeling, resellers, and OEMs. Our solution is highly customizable, multi-tenant enabled, and can seamlessly integrate into your existing offering.
We already protect 280 million mailboxes worldwide. Maybe we can help with yours.