Phishers’ Favorites 2022 Year-in-Review

The 20 Most Impersonated Brands in Phishing Attacks

Phishing remains the most popular form of cyberattack, impersonating well-known brands and seducing victims into clicking malicious links and divulging sensitive information. Our Phishers’ Favorites Year-in-Review eBook highlights the most impersonated brands in phishing attacks in 2022 and the phishing trends that defined the year.

In this year’s report, Facebook continues its reign as the most impersonated brand for the second straight year, edging out Microsoft at #2, the most impersonated corporate brand.


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Download the eBook to see the other brands that made the list, as well as an overview of the sophisticated attacks that lured users into becoming victims.

Highlights from the report:

  • Google jumps to #3 with a 1,560 percent increase in phishing pages.
  • Phishing volumes increase 48 percent year-over-year across all brands and industries.
  • Financial services repeats as most impersonated industry, with seven brands in the top 20.
  • Phishers opt for more targeted attacks, exploit news headlines, and exploit legitimate services.