Unlike Spam, Graymail are solicited and legitimate marketing e-mails (newsletters, ads, event reminders, social networks notifications…). In the business world, it is responsible for 50% of all emails in a user’s primary inbox. It’s time to clean it all up, with Vade unique Graymail management solution. Vade Unveils Next-Generation Email Management To The US
September 15, 2014, San Francisco, CA. – Vade, the European leader in email security and graymail management, is launching today the world’s first comprehensive Graymail Management platform in the US.
According to Gartner, users don’t really care about the clinical definition of spam, they just receive too many unwanted marketing messages (newsletters, advertisements, event reminders, social networks notifications…). Gartner also announced that 82% of end users are frustrated with their current email filtering solution. The reality is that anti-spam is not good enough anymore to solve the inbox overflow problem. A more effective solution? Graymail Management.
Since Graymail is technically not spam – it is an email you may have subscribed to in the past but no longer want to receive - most of the anti-spam and email filtering solutions in the market today are simply ineffective, marking Graymail as “clean” emails before letting it go in the inbox. While anti-spam solutions stop spam, Graymail filtering goes further with a smart classification.
“The Vade Graymail management solution offers the best of both world: it delivers to your primary inbox only high-priority emails you need to respond to. While the Graymail inbox stores all the bulk messages you’ve subscribed to, voluntary or not. The Spam folder holds everything else while threats are automatically deleted,” explains Adrien Gendre, Head of Products at Vade. “Our unique technology also allows users to unsubscribe from unwanted mailing lists in one click, cancelling a subscription forever in real-time.”
To detect 100% of the non-priority emails or Graymail, Vade algorithm relies on a combination of heuristic rules, pattern matching and reputation management. Vade filtering capabilities are now available through a cloud solution and a simple virtual gateway (Virtual Mailcube). As Peter Firstbrook mentioned in his last Gartner Magic Quadrant “Several vendors are incorporating personal controls to enable end users to better manage their inboxes in future versions, and dedicated vendors such as Vade can provide an add-on bulk mail solution.”
For more information on Vade, please visit https://www.vadesecure.com/en/
